Timber Bay Lodge & Houseboats
A family-owned northern Minnesota resort offering lakeside cabins and houseboat vacations near Ely.
Booking a houseboat week on Birch Lake is a big decision for a family that has never been to Timber Bay, and it usually happens months ahead, from home in the Twin Cities or Duluth. Our digital ads reach those families while they are still choosing where this summer’s trip will go, and they put the houseboats front and center: a floating cabin of your own, open water, and the north woods all around. Houseboat ads run separately from the cabin campaigns so each one speaks to the guest it is meant for, and the budget goes to the weeks that still have boats available instead of the ones already full. That focus has turned into more houseboat bookings for Timber Bay.
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Hospitality Marketing Audit
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