Timber Bay Lodge & Houseboats
A family resort near Ely fills cabins and houseboats by reaching guests while they are still planning.
Timber Bay’s advertising is built around how a lake week is really booked: early, from a city several hours away, by a family weighing a handful of resorts they have never visited. Campaigns reach those planners in the drive markets that matter, treat cabin and houseboat guests as the different audiences they are, and concentrate spend on the weeks with room left rather than the ones already sold.
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Ludlow's Island Resort
A family resort on Lake Vermilion now fills its cabins from a website as memorable as the stay.
St. James Bay Golf & Pickleball Resort
A Forgotten Coast golf resort turned pickleball into a second season and a second audience.
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