Skip to content
Sole Design Group

Hospitality Websites

Turn Interest Into Direct Bookings

We design hospitality websites that capture what makes your destination special and enable guests to easily take the next step.

Work With SDG

Schedule a call with us and get a free consultation.

A hospitality website on a laptop, showing a resort homepage with a booking bar and curated experiences.

User Experience

Built Around the Guest Journey

We design your website around how guests actually research, compare, and book their stay.

A lakeside
retreat, redefined.

Timeless nature. Thoughtful hospitality. Unforgettable stays.

A lakeside cabin at dawnWATCH TOUR

Rooms & Suites

AllLake ViewSuitesCabins
A lakeview room
Lakeview RoomFrom $450 / night
A forest cabin
Forest CabinFrom $550 / night
A suite living room
Lakeside SuiteFrom $650 / night

Lakeview Room

The lakeview room interior
2 Guests1 King BedLake View
Why guests love itPanoramic lake viewsPrivate balconySpa-inspired bathroom
From $450 / nightSelect Room

Book Your Stay

The lakeview room
Lakeview RoomOct 14 to Oct 17 · 2 Guests
$450 × 3 nights$1,350
Resort Fee$75
Taxes & Fees$168

Total$1,593
Free cancellation until Oct 10
Confirm BookingSecure checkout

Designed for Every Screen

Built for guests researching and booking across multiple devices.

The same resort website shown on a laptop, a tablet, and a phone, each with a layout suited to its screen.

Lightning Fast & Reliable

Modern hosting lets visitors effortlessly explore rooms, dining, and experiences without long loading times.

A lakeside resort website open in a browser, with a sunset hero image over cards for rooms, dining, wellness, and experiences.

Easy to Keep Updated

Change room details, amenities, activities, menus, updates and more.

A content editor with a list of resort pages on the left, editable page fields in the middle, and a live preview on the right.

Accessible to All Guests

Web accessibility best practices make your website ADA compliant and easier for every guest to use.

Three room cards with photos and nightly rates, above a Check availability button carrying a clearly outlined keyboard focus ring next to a Tab key.

Maintenance & Hosting Plans

We'll Look After Your Website

Your website shouldn’t become another thing your team has to manage. Our website maintenance plans keep your site updated and optimized.

A website care dashboard for an island resort, with tiles for performance, uptime, updates, and security beside a live homepage preview and a feed of recent site updates.

What changes when your web designer knows hospitality

A generalist agency can deliver a good-looking website. We design around how guests actually research, compare, and book, so the site earns direct reservations rather than just compliments.

How Sole Design Group compares with a generalist web agency across the things that matter to a hospitality website.
Hospitality ExpertiseSDGBuilt around how guests research, compare, and book hospitality experiences.Generalist Web AgencyApplies general website best practices across many industries.
Direct Booking StrategySDGDesigned to move guests from interest to checking availability for direct bookings.Generalist Web AgencyOften treats booking links as standard calls-to-action.
Booking Engine IntegrationSDGExperience working with hospitality booking engines and creating a seamless path into the reservation process.Generalist Web AgencyMay require learning your booking platform during the project.
Conversion TrackingSDGTracks the guest journey from marketing campaign to website action and booking whenever the technology allows.Generalist Web AgencyOften stops measurement at page views, forms, and basic analytics.
SEO & AI SearchSDGHospitality-specific search strategy, technical SEO, structured data, and content architecture built in.Generalist Web AgencyGeneral SEO best practices.
PerformanceSDGFast, mobile-first websites built for guests researching and booking across devices.Generalist Web AgencyPerformance varies depending on the agency's platform and development approach.
Content ManagementSDGFlexible content management system designed around hospitality content like accommodations, amenities, offers, experiences, etc.Generalist Web AgencyTypically uses generic page and blog templates.
Marketing IntegrationSDGWebsite, Google Ads, Meta Ads, SEO, analytics, attribution, and reporting can work as one connected system.Generalist Web AgencyWebsite is often delivered separately from the client's ongoing marketing.
Success MetricSDGMeasurable Direct Bookings & RevenueGeneralist Web AgencyA Professionally Designed Website

Common Questions

How long does it take to build a hospitality website?

Most hospitality website projects take several weeks to a few months, depending on the size of the property, the amount of content needed, and how complex the booking experience is. We establish a clear timeline at the beginning so everyone knows what to expect.

How do you work with our existing booking system?

We will integrate your existing reservation or booking platform and make the transition from browsing to booking feel as seamless as possible for your guests.

Can my team make edits to the site?

Yes, we structure your content so routine updates like menus, rates, listings, and events are simple. For everything else, our maintenance plans cover changes within 24 hours on business days.

What content management system is connected to the site?

We use Sanity, a modern CMS that's more secure and powerful than Wordpress.

Do you write the website content too?

Yes, we can help shape the messaging, organize the content, and write or refine the copy so the website clearly communicates what makes your property special.

Will the website work just as well on phones and tablets?

Yes, many guests research and book travel from their phones, so every website we create is designed to feel polished and easy to use across desktop, tablet, and mobile devices.

What makes a hospitality website different from a typical business website?

Hospitality websites have to do more than provide information. They need to create anticipation, help guests imagine the experience, answer practical questions, and make the next step toward booking feel easy.

Hospitality Marketing Audit

Ready to talk about hospitality websites?

Tell us about your business and we will give you a clear recommendation and a fixed quote.