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Sole Design Group

SEO & AI Search

Rank Higher for the Searches that Drive Bookings

We optimize your website to rank for high-value keywords across search engines and AI search, helping more travelers discover your property.

Work With SDG

Schedule a call with us and get a free consultation.

A tablet showing a search performance dashboard with rising rankings and a Google AI answer featuring a golf resort.

Search + AI Visibility

Be Part of the Answer

Guests aren’t just scrolling through Google's search results anymore. We optimize your website so your property is easier to understand, discover, and recommend across both traditional and AI-powered search.

A search bar with a fall getaway question above two panels: a top search result for a lakeside resort and an AI answer recommending it.

Increase Organic Visibility

Technical improvements, faster pages, and content shaped around what guests actually search for move your property up the results that matter.

A search results list with a lakeside resort highlighted in first position, marked number one with a rising arrow, above two competitors.

Identify Content Gaps

We find the questions guests are already asking that your website doesn't answer yet, then create the pages that capture that demand.

A checklist of guest questions about weddings, pets, winter activities, and dining, with two rows marked as opportunities.

Citations in AI Answers

Structured data and clearly written content make your property easy for AI assistants to recommend.

An AI assistant answering a question about where to stay by recommending a lakeside resort, with source chips citing the resort's website.

Tracking Your Search Performance

A clear dashboard tracks your rankings, positions, search traffic, and AI mentions in one place.

A dashboard with average position, search traffic, and AI mention tiles above a rising traffic chart and a list of first-page keywords.

AI Agent-Ready

Built to Be Found by Humans & AI

Your website carries the structured data, consistent business details, and clearly written answers that search engines and AI assistants rely on.

A structured profile card for a lakeside resort with checked business details, connected by lines to chips labeled Search, Maps, and AI Assistants.

What changes when your SEO is built for hospitality

Anyone can promise rankings. We build visibility around the way guests actually research trips, in classic search and in AI answers, so the traffic that arrives is ready to book.

How Sole Design Group compares with a generalist SEO agency across the things that matter to hospitality search visibility.
Hospitality ExpertiseSDGStrategy built around the questions guests ask about stays, dining, golf, weddings, and seasons.Generalist SEO AgencyGeneric keyword lists applied across many industries.
AI Search (AEO)SDGOptimized for AI assistants and answer engines alongside traditional search, with citations tracked.Generalist SEO AgencyA classic-search playbook, with AI visibility treated as an afterthought.
Content StrategySDGPages created to fill real content gaps and capture seasonal demand before it peaks.Generalist SEO AgencyBlog posts published for volume rather than for the questions guests ask.
Structured DataSDGStructured data allowing search engines to find every detail about your property.Generalist SEO AgencyBasic or missing markup, added only when something breaks.
Technical FoundationSDGFast, mobile-first pages tuned continuously, because speed and stability are ranking factors.Generalist SEO AgencyBolt-on fixes constrained by whatever platform the site sits on.
Local VisibilitySDGBusiness profiles, maps, and listings kept accurate and consistent everywhere guests look.Generalist SEO AgencyFocus stays on the website while outside listings drift out of date.
ReportingSDGRankings, search traffic, and AI mentions in one dashboard.Generalist SEO AgencyA monthly PDF of keyword positions.
Success MetricSDGGuests Who Find You and BookGeneralist SEO AgencyKeyword Positions on a Report

Common Questions

What is AEO?

AEO stands for answer engine optimization. It is the practice of making your business visible inside AI-generated answers, like the responses people get from ChatGPT, Claude, Perplexity, and Google's AI results. It builds on classic SEO but focuses on structured data and clear, directly quotable answers.

Is SEO still worth it now that people ask AI?

Yes, Google remains the biggest source of website traffic, and the work that wins Google rankings, like clear content and authoritative information, is the same foundation AI engines draw from. We optimize for both at once.

How do I show up in AI answers?

AI engines favor businesses with clean structured data, consistent information across the web, and content that directly answers questions. We build all three into your site, and our own site practices what we preach.

How long does SEO and AEO take to work?

Technical improvements often help within weeks. Competitive rankings and consistent AI citations typically build over three to six months. We report monthly so you can see the trajectory.

Do you write the content yourselves?

Yes, we research the questions your future guests are asking, then write pages that answer them in your brand's voice. You review everything before it goes live.

How do you know if AI tools are recommending us?

We track when AI assistants mention or cite your property for the searches that matter, alongside your rankings and traffic, and report it all in one dashboard.

Hospitality Marketing Audit

Ready to talk about seo & ai search?

Tell us about your business and we will give you a clear recommendation and a fixed quote.

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