Increase Organic Visibility
Technical improvements, faster pages, and content shaped around what guests actually search for move your property up the results that matter.
SEO & AI Search
Rank Higher for the Searches that Drive Bookings
We optimize your website to rank for high-value keywords across search engines and AI search, helping more travelers discover your property.
Work With SDG
Schedule a call with us and get a free consultation.
Search + AI Visibility
Be Part of the Answer
Guests aren’t just scrolling through Google's search results anymore. We optimize your website so your property is easier to understand, discover, and recommend across both traditional and AI-powered search.
Visibility You Can Measure
Identify Content Gaps
We find the questions guests are already asking that your website doesn't answer yet, then create the pages that capture that demand.
Citations in AI Answers
Structured data and clearly written content make your property easy for AI assistants to recommend.
Tracking Your Search Performance
A clear dashboard tracks your rankings, positions, search traffic, and AI mentions in one place.
AI Agent-Ready
Built to Be Found by Humans & AI
Your website carries the structured data, consistent business details, and clearly written answers that search engines and AI assistants rely on.
What changes when your SEO is built for hospitality
Anyone can promise rankings. We build visibility around the way guests actually research trips, in classic search and in AI answers, so the traffic that arrives is ready to book.
 | Generalist SEO Agency | |
|---|---|---|
| Hospitality Expertise | Strategy built around the questions guests ask about stays, dining, golf, weddings, and seasons. | Generic keyword lists applied across many industries. |
| AI Search (AEO) | Optimized for AI assistants and answer engines alongside traditional search, with citations tracked. | A classic-search playbook, with AI visibility treated as an afterthought. |
| Content Strategy | Pages created to fill real content gaps and capture seasonal demand before it peaks. | Blog posts published for volume rather than for the questions guests ask. |
| Structured Data | Structured data allowing search engines to find every detail about your property. | Basic or missing markup, added only when something breaks. |
| Technical Foundation | Fast, mobile-first pages tuned continuously, because speed and stability are ranking factors. | Bolt-on fixes constrained by whatever platform the site sits on. |
| Local Visibility | Business profiles, maps, and listings kept accurate and consistent everywhere guests look. | Focus stays on the website while outside listings drift out of date. |
| Reporting | Rankings, search traffic, and AI mentions in one dashboard. | A monthly PDF of keyword positions. |
| Success Metric | Guests Who Find You and Book | Keyword Positions on a Report |
Common Questions
What is AEO?
AEO stands for answer engine optimization. It is the practice of making your business visible inside AI-generated answers, like the responses people get from ChatGPT, Claude, Perplexity, and Google's AI results. It builds on classic SEO but focuses on structured data and clear, directly quotable answers.
Is SEO still worth it now that people ask AI?
Yes, Google remains the biggest source of website traffic, and the work that wins Google rankings, like clear content and authoritative information, is the same foundation AI engines draw from. We optimize for both at once.
How do I show up in AI answers?
AI engines favor businesses with clean structured data, consistent information across the web, and content that directly answers questions. We build all three into your site, and our own site practices what we preach.
How long does SEO and AEO take to work?
Technical improvements often help within weeks. Competitive rankings and consistent AI citations typically build over three to six months. We report monthly so you can see the trajectory.
Do you write the content yourselves?
Yes, we research the questions your future guests are asking, then write pages that answer them in your brand's voice. You review everything before it goes live.
How do you know if AI tools are recommending us?
We track when AI assistants mention or cite your property for the searches that matter, alongside your rankings and traffic, and report it all in one dashboard.
Hospitality Marketing Audit
Ready to talk about seo & ai search?
Tell us about your business and we will give you a clear recommendation and a fixed quote.