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Sole Design Group
Illustrative golden-hour scene of a set dining table beside a lake-view window

Hospitality · Resorts, lodges, golf, restaurants, clubs

We turn lookers into bookers

Hospitality is where SDG grew up. We build websites and campaigns for properties where the experience is the product: resorts, lodges, golf courses, restaurants, and private clubs across the Midwest.

What we know

Your guests book with their eyes

A hospitality website has one job: carry the feeling of the place all the way to a confirmed booking.

01

Photography-first design

Your property is the pitch. We design around imagery and get out of the way.

02

Fast on lake-country signal

Guests browse from cabins and fairways. Our sites load instantly even on weak connections.

03

Found by travelers and AI

From Google to AI trip-planning answers, we make sure your property is the recommendation.

Hospitality work

Properties we have transformed

Golden Eagle Golf Club

Minnesota's award-winning Brainerd Lakes course made booking a tee time effortless.

Web DesignSEO & AI SearchDigital AdvertisingContent Marketing
Aerial view of Golden Eagle Golf Club's clubhouse, fairways, and lakeside setting in autumn color

Ludlow's Island Resort

A family resort on Lake Vermilion now fills its cabins from a website as memorable as the stay.

Web DesignSEO & AI SearchDigital AdvertisingContent Marketing
Aerial view of Ludlow's Island Resort at twilight, with pontoon boats along the docks, a lit boathouse, and cabins among the pines above Lake Vermilion

St. James Bay Golf & Pickleball Resort

A Forgotten Coast golf resort turned pickleball into a second season and a second audience.

Digital AdvertisingContent Marketing
Aerial view at twilight of the St. James Bay resort condos beside a still pond and fairway, with pine forest and the Gulf on the horizon

Common Questions

Do you work with seasonal hospitality businesses?

Yes, most of our hospitality clients are seasonal. We time website launches and advertising pushes around your booking windows, so the site is working hardest when guests are planning.

Can you connect to our booking or reservation system?

Yes. We design around whatever booking engine, reservation platform, or tee sheet you use, making the path from browsing to booking as short as possible.

What makes hospitality websites different?

Hospitality guests buy with their eyes and book on their phones. The site has to carry the feeling of the place, load instantly on a weak cell signal, and put rates, availability, and booking one tap away.

How do guests find properties through AI now?

Travelers increasingly ask AI assistants for recommendations, like the best resort on a specific lake or a restaurant for a special occasion. We structure your website so AI systems can read, trust, and recommend your property.

Hospitality Marketing Audit

Your property deserves a website as good as the stay

Tell us about your property and your season. We will show you what we would build and when to launch it.