Skip to content
Sole Design Group
Work With SDGYour Workspace

Digital Advertising

Reach New & Familiar Audiences

We run campaigns that introduce your property to new visitors and bring interested guests back when they’re ready to book.

Work With SDG

Schedule a call with us and get a free consultation.

A smartphone showing a sponsored social media ad for a golf club, with the clubhouse and course beside the water.

Advertising Across the Booking Journey

Turn Attention Into Direct Bookings

We help your property reach new travelers, stay visible during the decision-making process, and convert interest into more direct bookings.

Three sponsored social feed ads for a lakeside resort shown side by side: a cabin at sunset, a lantern-lit deck over the water with a Book Now button, and a guest room looking out at the lake.

Campaigns Built to Pay for Themselves

Ad Creative Designed to Inspire

Every ad is designed using your brand, imagery and messaging. Fresh variations are tested to find what resonates.

Three versions of the same lakeside resort ad side by side, each with a different photo and headline, labeled Version A, B, and C.

Conversion Tracking Built In

We measure what happens after the click, from website visit to inquiry to booking, so you know which ads actually produce revenue.

Four connected steps labeled Ad Click, Website Visit, Availability Search, and Booking, with a count below each step.

Cross-Channel Advertising

Deliver ads across Facebook, Instagram, and Google's platforms. We'll manage your budget and allocate it across these channels.

Two channel cards labeled Search and Social, each holding a miniature ad, above a budget bar split between them.

Ad Performance Dashboards

Dashboards displaying what you spent, how much revenue was generated, and your return on ad spend.

An ad performance dashboard with a large 6.4x return on ad spend tile beside spend and revenue tiles, over a rising line chart.

Retargeting Ads

Stay Top of Mind Until They Book

Most guests are not ready to book when they first discover you. Retargeting keeps your property in front of interested guests so when they’re ready, you’re the place they remember to book with.

A guest’s path back to a lakeside resort: the room page they browsed, a sponsored ad asking if they are still dreaming about the lake, and the booking summary where they reserve, with steps labeled Visited Website, Saw Retargeting Ad, and Returned to Book.

What changes when your ads are built for hospitality

We build advertising around the way guests actually plan trips, so your budget fills rooms, tee times, and tables instead of just earning clicks.

How Sole Design Group compares with a generalist ad agency across the things that matter to hospitality advertising.
SDGGeneralist Ad Agency
Hospitality Expertise Campaigns planned around seasons, booking windows, and how guests research vacations.General campaign templates applied across many industries.
Ad Creative Designed in-house to match your brand, with fresh variations tested against each other.Often assembled from stock templates and refreshed rarely.
Channel Strategy Google and Meta planned as one system, with budget moving to whichever channel is performing.Channels often managed separately, each with its own budget and its own report.
Conversion Tracking Tracks the journey from ad click to website action to inquiry or booking whenever the technology allows.Measurement often stops at impressions, clicks, and form fills.
Wasted Spend Audiences, keywords, and pacing refined continuously to cut spend that isn't producing results.Campaigns are often set up once and left to drift as seasons and markets change.
Landing Experience Ads land on pages designed to turn interest into a booking or an inquiry.Ads often point at a homepage that wasn't built for the campaign.
Reporting A dashboard showing spend, revenue, and return, available whenever you want it.A monthly PDF of impressions and clicks.
Success MetricRevenue Your Ads ProducedImpressions and Clicks

Common Questions

How much should I budget for advertising?

You can see meaningful results starting between $750 and $1,000 per month in ad spend. We will recommend a starting budget based on your market and goals, and scale what works.

How quickly will I see results?

Search campaigns often produce leads in the first two weeks. We treat the first month as a learning period and optimize continuously, with clear reporting so you always know how things are trending.

Do you handle both Google and Meta?

Yes, we run Google Ads for people actively searching for what you offer, and Meta (Facebook and Instagram) campaigns to put your business in front of the right audiences before they search.

How do I know if the ads are working?

Your SDG Workspace shows your campaign performance including what you spent, the leads it generated, and what each lead cost.

Do you design the ads themselves?

Yes, we design the imagery and write the copy for every ad in your brand, then test variations to learn which messages bring in the most bookings.

What is ROAS and why does it matter?

ROAS stands for return on ad spend, which is the revenue your ads generate for every dollar you put in. It is the clearest way to judge advertising, because it measures money earned rather than clicks collected.

Hospitality Marketing Audit

Ready to talk about digital advertising?

Tell us about your business and we will give you a clear recommendation and a fixed quote.

Get Your Complimentary Audit